After its successful launch in Milan, online designer fashion website and start-up My Secret Dressing Room lanched in London at www.mysdroom.com. My Secret Dressing Room is the first UK portal to allow the hire of designer dresses, shoes, bags and other exclusive fashion accessories between peers in London.
My Secret Dressing Room aims to satisfy the dream of every woman: an endless wardrobe with the ideal outfit for every occasion at her fingertips, without the issue of having countless dresses taking up space in her home or hanging neglected at the back of the wardrobe.
My Secret Dressing Room allows women (SecretFans) in the British capital to choose what to wear from a selection of over 1,000 fashion items, with a value of over £600,000, from fascinating individuals in London with incredible wardrobes (SecretStylists).
The concept operates from an online platform that connects SecretStylists (the women hiring out items) with SecretFans (the women renting the items) with a team of professionals dealing with all the practical requirements and always ensuring that the items are treated with the care they deserve.?
All items are carefully selected to be of outstanding quality, including many designer labels such as Valentino, Louis Vuitton, Chanel, Jimmy Choo, Christian Louboutin and Victoria Beckham. When chosen for hire, they are transported safely door to door and fully insured.
My Secret Dressing Room is creating a community that believes in sustainable fashion and in the new principles of the sharing economy by giving affordable access to the most coveted wardrobes in the world.