At The People Who Share, we believe that there are enough resources to go around and we are on a mission to demonstrate that sharing can alleviate poverty, tackle isolation and protect our planet. Our research shows that where we have poverty, we can have prosperity, where we have loneliness, we can have community and where we have landfill we can have reuse. 

1.3 billion tonnes of food (a third) is wasted globally each year, we have enough surplus food to feed 10 billion people worldwide, demonstrating that food sharing could end world hunger; there are 150 million homeless people worldwide and up to 6 times the amount of empty homes to house the homeless. By enabling access to unused buildings to those in need of housing, we could eliminate the need for rough sleeping. There are over £3.5 trillion worth of surplus, unused goods globally, from clothing to furniture and electronics. By sharing a household item once, we save: 55kg of Co2, 700 litres of water, 9kg of waste and 300KwH of electricity. By sharing, swapping, recycling and reusing clothing, we save: the more than 5000 gallons of water it takes to manufacture a single T-shirt and a pair of jeans, 20% of global waste water that is produced by the fashion industry and the 95% of textiles that are land filled each year that could be recycled. 

When we use all of our resources efficiently, we can reduce the impact that humans have on the environment and build a happier, healthier, sustainable, more equal society.  Along with our partners, The People Who Share works to divert surplus resources to people in need, tackle loneliness and protect the planet.  

We do this in four ways: 

WE ORGANISE: we run community and eco events, skills exchanges, clothing and food shares, for communities in need.

WE EDUCATE: we publish reports, research and insights into the social impact of sharing resources. We are proud of our project Generation Share, a sustainably produced coffee-table book with the largest collection of stories of the change-makers saving lives and transforming society through sharing resources. Each copy sold helps educate a girl in the slums in Mumbai and plant a tree.  

WE PROMOTE: we run campaigns, our flagship is Global Sharing Week, the world’s largest mass engagement campaign helping to protect the planet and share resources with people in need.  

WE SHARE: We run Share Tables and collections at our events, including goods, clothes, food and other items for those who need them most. We also curate the Share Guide, a collection of shared community resources,

Our Story

The People Who Share began in 2010, when Chief Sharer, speaker and change-maker Benita Matofska realized that what was wrong with the world was a shortage of sharing. Determined to fix that, she set about launching a campaign to help people and planet thrive through the sharing of resources and on January 17th, 2011, The People Who Share was born. 

The first event was Crowdshare in May 2011, bringing together hundreds of people in Benita’s hometown of Brighton and Hove to share food, clothes, goods and to connect with others in their community. National Sharing Day soon followed which blossomed into Global Sharing Week the largest annual mass engagement campaign demonstrating the power of sharing resources to help and protect the planet, save lives and transform communities in need. 

Benita engaged likeminded partner organisations and volunteers to build The People Who Share network and lay the foundations for what has now become a global movement, helping to reduce the impact that humans have on the environment and build a happier, healthier, sustainable, more equal society.  

The People Behind the Share

The People Who Share is a charity on a mission to demonstrate that sharing can alleviate poverty, tackle isolation and protect our planet. Founded in 2011 in Brighton, UK by Chief Sharer, international speaker, change-maker and author of Generation Share, Benita Matofska

Our A-Team consists of a lineup of sharing champions…

Mary Valiakas (Bristol and Greece): Communications and social media whizz 

Susan Kabani: Events specialist who runs the Global Sharing Economy Network Meetup group (London)

Samiha Mahub (London): Partnerships, community and Global Sharing Week lead (London). 

Our board of trustees includes:

Jane Robbie, Ryna Sherazi, Servane Mouazan and Benita Matofska