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Building a Brand: Now is the Time

by Maria L. Searle
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Building a Brand

Want to make your brand stand out? Dive into proven strategies from top companies like Apple that have mastered the art of brand growth. Learn how to implement these methods to boost your brand’s visibility and success.

Learn how to build a long-lasting, profitable, and successful brand.

Building a brand can’t be done overnight. However, by following the proper steps, you can quickly take your brand from zero to hero. This is desirable, especially in a digital age where most market spaces are jam-packed with competitors. Whether you’re in healthcare or technology, you must be at the top of your game– that’s a fact.

Apple, Cadbury, and Linktree are all recent examples of brands that have taken on pre-existing success and reached entirely new heights. With Apple in particular, you have a company that’s achieved outstanding brand growth over the past year, increasing by 74% to reach a total value of USD517 billion(Brand Finance).

Interestingly, there are some common threads between these brands, as well as most other big-names across different industries, that have ultimately enabled them to double, triple, and even quadruple their brand values over recent times.

As an aspiring brand, it’s a good idea to take inspiration from these threads and adopt them in your way. You’ll get the brand recognition you’re chasing and other exciting benefits.

And with so many tools available to you, from free digital marketing platforms to rapidly growing customer markets, now has never been a better time to start building.

Building a Successful Brand with a Brand Growth Strategy

A brand growth strategy is the plan you put in place to increase your brand recognition, increase market share, and acquire new assets.

Without a consistent brand growth strategy the entire organization is on board with, you’ll struggle to see results. This is why your favorite brands, from Starbucks to Sony, have brand growth strategies that they adapt

year-by-year for continued results. Having a brand growth strategy that works is especially important in the aftermath of Google’s 2023 core update, which saw the number of Google’s employees worldwide take brand damage due to decreased website traffic.

The update was designed to provide Google users with more valuable and dependable search results, but it has also created an uphill battle for the businesses impacted. If your business had been active, it might have affected your brand, too.

So, what key factors should be part of your brand growth strategy? Great question. As mentioned earlier, there are elements that successful brands have in common with each other that you can adopt, even though they are on a smaller scale. Here are just some of them.

1. Provide Value

Value is king. If you don’t provide Value to customers, they won’t stick around. That is why you must put Value in everything you do. A great example of an industry where Value takes priority is gambling.

In the gambling industry, players chase value like thValue no tomorrow. They’re always looking for free spins and cash bonuses, and they’re else you can think of. As a result, gambling sites like gamblingpromocodes.com. Continuously provide more extensive and better offers to players so that they sign up and stay engaged.

Otherwise, they risk losing them to competitors. You also see high levels of competition in industries such as real estate, technology, and fitness. Again, these industries must also follow the same principle of providing value regardless of value cost. Failure to do this almost always leads to a brand’s collapse, which is why it remains so important.

2. Brand with Social Media Influencers

There aren’t many brands today that don’t collaborate with social media influencers, at least in some form. Influencers have become a vital part of modern marketing when brands want to reach new customers and achieve brand recognition.

✅21% of brands now work with 10-50 influencers(Influencer Marketing Hub)

✅63% of shoppers are more likely to buy a product if an influencer has recommended it they trust(dash. app)

✅The global influencer marketing market value stands at USD21.1 billion (Statista)

There’s been a considerable shift toward social media influence over recent years, supported by this evidence. Influencers are marketing tools you can’t afford to pass up on as a brand with the ambition to can’t

Remember, there are different-sized influencers, from micro-influencers to mega-influencers, so your aim should be to find one that matches your budget and has a following that correlates with your target market.

For instance, if you’re a small energy drink brand, you might want to look at your influencers in the sports industry so that they can promote your drinks to their followers via Instagram and other social media channels.

3. Have an Optimized Website

Many companies today build their brands by having hugely successful websites. However, you can only do this when your business site is optimized and ticks all the right boxes, including fast loading times,well-written content, and engaging visuals. Once your website is ready, you can then start to experience the brand benefits that come with it, such as increased traffic.

4. Identify Your Target Market (and Zoom In)

As a brand, you need to have a target market. After identifying the target market, you need to zoom in on the market and stay consistent. Countless brands have given up on their target markets because they didn’t get immediate results, so don’t fall into the same trap.

You mustn’t forget that most customers already have pre-existing brands that they’re attached to, so market penetration can take a little bit of time, particularly when it comes to saturated industries.

5. Keep Creating Incentives

Customers need incentives to keep buying products and services from you. Remove the incentives, and you will lose customers–simple. Luckily, you can prevent this from happening and experience the opposite of having customers who never want to leave.

All you need to do is keep the incentives coming year in and year out. Some effective incentives include reward points, freebies, low delivery costs,buy-one-get-one-free offers, and more.

Conclusion

A new era of business has begun. You need to build (and maintain)your brand to stay in the green zone. This is no easy task; ask the world’s leading business owners.

However, by sticking with the world’s growth strategy and adding the above-discussed elements, you can give yourself an excellent chance at achieving the desired results.

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