Using WordPress for your website or blog is a solid choice for businesses with Search Engine Optimisation (SEO) in mind. However, you may have fallen into the trap of “keyword stuffing” or failing to include the correct links. The result? A website that hampers your brand’s online reputation.
Whether you’re a complete beginner or experienced with SEO, failing to notice the trends and developments within the digital world can harm your online strategy. Here are some of the most common SEO mistakes and how to avoid them by working with a WordPress SEO expert like Netrocket.
Importance of SEO for website traffic and online presence.
A detailed digital strategy with SEO in mind is the backbone of a successful online business. Whether your business is solely online or in-person, your customers leave a digital stamp that can brand your business as either outstanding or average. Therefore, understanding the details of SEO is vital for maintaining a sparkling online presence for your brand.
Common SEO Mistakes
Although you don’t need an expert to get started with a digital strategy, WordPress SEO consulting can help you avoid major mistakes that can tarnish your reputation. Throwing something half-hearted into the internet ether is no longer acceptable in our ever-growing digital landscape. Hiring an experienced SEO optimization WordPress consultant can prevent you from making some of these common SEO mistakes.
Poor Keyword Research
Completing thorough keyword research is a crucial first step in building a solid digital strategy. Including the wrong keywords could confuse your audience and damage your website traffic. By identifying high-volume, low-competition keywords, your business can target the right customers.
Ignoring On-Page SEO
SEO should begin with on-page tasks such as image alt text and optimizing current content. Focusing on singular web pages can help your website earn more relevant traffic and take advantage of existing SEO opportunities.
Slow Website Speed
53% of mobile website visitors abandon the page if it takes longer than three seconds to load. Ensuring that your website is mobile-friendly and optimizing the speed will reduce bounce rates and improve credibility with search engines.
Lack of Mobile Optimization
With the majority of users accessing business websites on their mobile devices, a mobile-optimized site is essential. Alienating and frustrating customers due to a lack of mobile compatibility could seriously damage your brand image and reputation. Including mobile-specific SEO practices in your plans is a must to avoid this common mistake.
Poor Quality Content
Uploading content for the sake of uploading it is harmful to the health of your website. Not only does it communicate a lack of care to your audience, but it also represents your business image. Content is king. Duplicated content, spelling errors, and keyword stuffing could hinder your SEO efforts.
Ignoring Technical SEO
Technical SEO refers to the backend of your website, which includes XML sitemaps and schema markup. Ignoring the technical aspects of SEO could lead to crawling and indexing issues that could prevent your site from ranking highly on the Search Engine Results Page (SERP).
Neglecting Backlinks
Including high-quality backlinks in your content is essential for signifying to search engines that your website is popular and valuable. Excluding backlinks from your content or including low-quality links can ruin your authority with major search engines and send your website to the bottom of the results page.
Not Using Analytics and Reporting
Analytics and reporting are the cornerstone of SEO development and allow us to keep our finger on the pulse of the ever-changing algorithm. Analytics tools provide information on user behavior and site performance to assist with further optimizing your website.
How WordPress SEO Consulting Can Help?
Building sites through WordPress is a popular choice for businesses seeking professional, secure web pages. However, it can be a difficult platform to use with a limited knowledge of SEO and website development. In this instance, WordPress SEO consulting can help in the following ways:
- Utilizing SEO Analytics and Reporting
- Effective Mobile Optimisation
- Content Strategy Development
- Analysing Site Performance
- Technical SEO Auditing
Working with a WordPress consultant can remove some of the challenges associated with SEO strategy development and create a clear, concise plan for your website. A consultant can offer their knowledge and guidance to help you navigate the intricacies of website development and avoid common SEO mistakes that could damage your brand.
Final Thoughts
Don’t underestimate the power of an SEO optimization WordPress expert. Websites with technical issues and low-quality content can damage your reputation with the click of a mouse. Consider the following points from this guide when using WordPress for your business:
- Mobile-friendliness is paramount
- SEO is complex and requires ongoing analysis
- Investing in professional WordPress consulting could transform your business
Eliminating common SEO mistakes is simple when partnering with a professional. Discuss your needs with a consultant and achieve your online goals.
