Generation Share

Generation Share, published for Global Sharing Week 2019 is the world’s first collection of stories of the change-makers building the Sharing Economy. This awe-inspiring book dubbed the ‘Yellow Book of Hope’ takes readers on a journey around the globe to meet the people on the frontline who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers worldwide, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.

A collaboration between speaker, social change-maker and global Sharing Economy expert, our Chief Sharer Benita Matofska and photographer with purpose Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.​

The term Generation Share was first coined by Chief Sharer, Benita Matofska in 2011 and referred to the early adopters of the Sharing Economy. You can read more about the background to Generation Share, including photos and videos of the first trip for the book to Portugal in 2016.

Generation Share includes over 200 interviews and photographs of people and their change-making Sharing activities from more than 30 countries including: India, Egypt, Columbia, Mexico, Kenya, Nigeria, Barbados, Morocco, Israel, Spain, Netherlands, Germany, UK, Australia, Portugal, Brazil, South Korea, Greece and Russia.  The People Who Share believe that by bringing these incredible stories of sharers to a global audience, we can inspire and change more lives through sharing. 

This incredible book is published on June 17th, 2019 for Global Sharing Week by non-profit publishers Policy Press (an imprint of Bristol University Press) who bring books of social impact to readers worldwide. Printed sustainably from waste materials each copy of Generation Share sold, will plant a tree and educate a slum-based girl in India, helping to share the love and inspire more sharing with every copy.

Generation Share World Tour

June 17th will see the start of the Generation Share World Tour. There are 26 confirmed events worldwide with more to come. If you’d like to come and meet the authors and connect with the change-maker community in your city, do join these inspiring events. Tour tickets are free and you can sign up using the links below. 

If you are a future-facing bookstore, cultural, innovation centre or pioneering destination and would like to host a book launch as part of the Generation Share World Tour,  please get in touch.


June 17th London, UK: Global Sharing Week & Generation Share launch, Haptivate

June 18th London, UK: Natwest: The BIG Accelerator & Generation Share Launch

June 19th Brighton, UK: Generation Share World Tour Launch, Waterstones

June 20th Norwich, UK: Generation Share World Tour, Norwich

June 21st London, UK: Generation Share at the RSA

June 22nd Hove, UK: The Big Share, Hove Lawns, seafront

June 24th Southampton, UK: Generation Share World Tour, October Books

June 27th Barcelona, SPAIN: Generation Share World Tour Launch, Cloudworks


July 2nd Paris, FRANCE: Generation Share World Tour Launch, WHSmith

July 3rd Amsterdam, NETHERLANDS: Generation Share World Tour Launch, Meet Berlage with Atheneum Books

July 9th Manchester, UK: Generation Share World Tour Launch, Blackwells

July 10th Glasgow, SCOTLAND Generation Share World Tour Launch, Waterstones

July 11th Edinburgh, SCOTLAND Generation Share World Tour, Lighthouse Books

July 15th Oxford, UK: Generation Share World Tour, Blackwells, Oxford University

July 18th Leeds, UK: Generation Share World Tour, Waterstones

July 22nd Nottingham, UK: Generation Share World Tour Launch, Rough Trade

July 26th Lisbon, PORTUGAL: Generation Share World Tour, Ler Degavar


Sept 12th San Francisco, USA: Generation Share Tour, Crowdsourcing Week

Sept 13th San Francisco, USA: Generation Share Tour, Ferry Book Passage

Sept 18th New York, USA: Generation Share Tour, City Foundry, Industry City​


Mumbai, INDIA: Generation Share World Tour (TBD)


Tokyo, JAPAN: Generation Share World Tour, RSA (TBD)