Generation Share

Generation Share, published for Global Sharing Week 2019 is the world’s first collection of stories of the change-makers transforming lives through sharing resources. This awe-inspiring book dubbed the ‘Big Yellow Book of Hope’ takes readers on a journey around the globe to meet the people on the frontline who are changing and saving lives, demonstrating the power of sharing to alleviate poverty, reduce loneliness and protect the planet.  Through stunning photography, social commentary and interviews with 200 change-makers worldwide, Generation Share showcases extraordinary stories. From the woman transforming the lives of slum girls in India, to the UK innovator who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.

A collaboration between speaker, social change-maker and global Sharing Economy expert, our Chief Sharer Benita Matofska and photographer with purpose Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.​

The term Generation Share was first coined by Chief Sharer, Benita Matofska in 2011 and referred to the early adopters of the Sharing phenomenon. You can read more about the background to Generation Share, including photos and videos of the first trip for the book to Portugal in 2016.

Generation Share includes over 200 interviews and photographs of people and their change-making Sharing activities from more than 30 countries including: India, Egypt, Columbia, Mexico, Kenya, Nigeria, Barbados, Morocco, Israel, Spain, Netherlands, Germany, UK, Australia, Portugal, Brazil, South Korea, Greece and Russia.  The People Who Share believe that by bringing these incredible stories of sharers to a global audience, we can inspire and change more lives through sharing. 

This incredible book was published on June 17th, 2019 for Global Sharing Week by non-profit publishers Policy Press (an imprint of Bristol University Press) who bring books of social impact to readers worldwide. Printed sustainably from 100% waste materials, each copy of Generation Share sold plants a tree and educates a slum-based girl in India, helping to share the love and inspire more sharing with every copy. 

During the Covid-19 crisis, Generation Share has been voted as Forbes top isolation read for a positive future, with book sales helping to support slum-based children in India during the pandemic. For some inspiration whilst staying safe at home and to help those in need, you can purchase your copy here.