Effectively promote your business brand online and offline to increase sales as quickly and efficiently as possible. Set the foundation with strong marketing that targets your audience. Monitor the results. Many retail companies find that their investment is often returned in its entirety and then some within a short timeframe. If you haven’t marketed and promoted before, it’s easy to make mistakes and invest in the wrong strategies.
Here is how to promote your business brand and maximize your return.
Distinctive Visual Branding
Promoting your brand only makes sense once you have distinctive branding. This means a unique logo, tagline, defined colour palette, and accompanying graphics suited to your tone and audience.
Solidify Your Tone
The tone of your marketing should match what your target audience is expecting. Examples of tone include formal, casual, and professional. Tone decides not only language but also visuals.
Be Consistent
Leave no room for a customer to doubt your branding. Maintain the same branding elements across all channels, i.e., marketing materials, web design, social media, and in-store. Repeat your branding repeatedly in the minds of potential customers.
Digital Signage
Use digital signage software to promote your business with images, video, animations, and immersive visuals. There is no better way to capture a customer’s attention in-store than with digital signage.
Maintain a Strong Website
A website legitimizes you in the eyes of a new customer. The ultimate goal is a responsive, fast-loading, visually appealing website. It’s a chance to include contact information, answer FAQs, share product specs, and deliver clear calls to action.
Create Content
Write blogs and create content for your website. These can also be shared on social media. Free content brings your business free traffic, ideally translating to online and offline sales.
Keyword Use for Search Engines
Research and use keywords relevant to your industry and audience. Update content and your website to feature these keywords in content, improving exposure on search engines and netting you more traffic in the long run.
Purchase PPC Ads
Pay-per-click ads can be launched on search engines like Google and social media. Use PPC campaigns to get your brand in front of its audience instantly. These campaigns can be highly targeted, ensuring you aren’t paying for ads that get put in front of eyes you can’t convert.
Encourage Customer Reviews
Actively encourage customers to leave reviews for your brand online. This creates social proof and leans on word-of-mouth marketing to communicate what to expect from your business to non-customers.
Invest in Infographics
Infographics can be used in digital signage and offline, driving traffic and building backlinks. You can base an infographic on all sorts of subjects. Treat it as a visual blog post.
Cultivate Partnerships
Meet with and connect with other business owners. Consider ways to market or sell together and find value in those relationships to net you more exposure to target customers. In any relationship, offer your partner similar assistance in reaching their customer base.
Contact Influencers
Have a product you can hit it big with? Reach out to local influencers with relevant and engaged audiences. Get them to either review your product and promote it with a review or post promotional content for you within the influencer’s content to increase your reach.
Focus On Email Marketing
When you have converted the lead and captured their email, your work still needs to be completed. Email is cost-effective no matter the business, with an average return of up to $36 for every dollar you spend. Promote your business brand with email marketing, retarget past clients, or cultivate your relationship with new email signups.
Loyalty Program
Think of what you can do to encourage repeat purchases. Offer perks and benefits to build customer loyalty. Make it worth their while to buy from you not once or twice but repeatedly. A loyalty program is an excellent promotion tool.
Referral Codes
Use referrals and affiliate marketing to promote your product through our people’s word-of-mouth. Let your existing customer base drive traffic and sales to you in exchange for perks or a commission on specific sales.
Leverage Social Media
It does not matter who you are; social media is king. Lots of customers you haven’t met yet are on social media. Create your profile, tailor content based on the audience, and foster conversation. Post consistently and engage with followers’ comments and messages.
Gift Guides for Seasons
Release gift guides for holidays and seasons: spring, summer, fall, and winter. Show recommended products or gift ideas centered around the holiday or season. You may even want to see if you can be featured in others’ gift guides.
